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Introduction: The Art of Balancing Cost and Performance Social media advertising has become a cornerstone for businesses aiming to expand their reach, drive conversions, and boost brand visibility. However, without proper cost management, even the most creative campaigns can result in diminishing returns. This article provides a detailed guide on how businesses can optimize their social media advertising expenses for maximum return on investment (ROI). Spoiler alert: It’s not just about spending less—it’s about spending smarter. 1. Start with Crystal-Clear Objectives Any successful advertising strategy begins with clear objectives. Are you aiming to increase brand awareness, generate leads, or drive sales? By setting specific and measurable goals, such as “increase website traffic by 20% in three months,” you can create campaigns with a focused direction, making it easier to measure success and control costs. 2. Know Your Audience Inside Out Effective targeting ...